Brand Feature: Alice + Olivia

There is something unmistakable about Alice + Olivia. It is bold, it is feminine, and it never blends into the background. Founded by Stacey Bendet in 2002, the brand was built on a simple but powerful idea, that getting dressed should feel expressive, joyful, and a little bit daring.

From the very beginning, Alice + Olivia set itself apart. What started with the perfect pair of pants quickly evolved into a full lifestyle collection known for its vibrant colors, intricate embellishments, and statement making silhouettes. Every piece feels intentional, designed for women who want to stand out rather than play it safe.

At the heart of the brand is a love for storytelling through style. You see it in the details, hand beading, unexpected textures, playful prints, and tailored shapes that flatter while still feeling fashion forward. Whether it is a sharply cut blazer, a whimsical mini dress, or a standout evening look, Alice + Olivia pieces carry a sense of personality that feels both polished and expressive.

There is also a strong sense of duality woven throughout the collections. Think structured meets romantic, classic meets eccentric. That balance is what makes the brand so wearable. You can dress it up for an event, or style it more casually for everyday, and it still feels elevated.

Alice + Olivia is for the woman who loves fashion, but also uses it as a form of self expression. She is confident, creative, and unafraid of color or texture. She mixes, she layers, she experiments, and she has fun doing it.

At A Line, we love Alice + Olivia for exactly that reason. These are pieces that spark something, outfits that turn heads, and designs that make getting dressed feel exciting again.

If you are looking to refresh your wardrobe with something that feels both timeless and bold, Alice + Olivia is always a good place to start.

Already feeling inspired? Browse new arrivals here! Find more by booking an appointment with a personal stylist in our Denver, Salt Lake City, and Carlsbad locations.