The Perfext is, in the words of Donnie & Marie Osmond, a little bit country and a little bit rock ‘n’ roll. The collection is devoted to the ultimate fringed leather and suede jackets. And if anyone is up to the task of continually redefining this iconic style staple, the label’s founders Elyse Walker and Sable Banoun are.
Fashion stylist and buyer Elyse moved from New York to California in her teens, to run a store on Madison Avenue. While enjoying her new sun-drenched lifestyle on the East Coast, Elyse noticed the need for a high-end store in the Pacific Palisades area, catering to a particular fashion-forward customer. In 1999, after a couple of short years, she established her namesake boutique. This is when Elyse met Sable, who joined the store as a buyer. Today the retail space is 4 times the original size and is an internationally renowned shopping destination.