Inspired by its Southern California origins, NSF provides a modern expression of American style rich with textural detailing and sexy boyish charm. Founded in 2005 by Nick Friedberg, NSF has earned a loyal following for its clean aesthetic, understated cool and eminently wearable collections. NSF blends a relevant and directional attitude with soft comfort. NSF is designed with a pointed ability to retool casual luxury. Men and women seek NSF for its independent spirit, quiet ease and confident attitude. NSF redefines comfort and quality and expresses itself through its highly curated and inspired wash development.
"Our approach to denim has been to design what we love without worrying about whether or not it was going to be accepted." Says Jamie Haller, NSF Creative Director and Designer. "Our denim is classic, straightforward, with a little dirt and a slouchy straight tomboy fit. Every pair of jeans is made in Los Angeles, with innovative hand executed washes and unparalleled quality craftsmanship."