In June 2011, Lam presented a new advanced contemporary line “Derek Lam 10 Crosby."

His idea for this collection was to reach a woman who want urban clothing that will carry her through every aspect of her life, from the more formal, go to work occasions and also for the more informal aspects of her life. It really is the look which he sees all around him, whether it be right outside of his window, on Crosby street, to Los Angeles or Dallas.” He also added, “this new line has a more accessible approach while maintaining my core principles: Clothing of value and integrity of design.”

What is unique to “Derek Lam 10 Crosby” is its intelligent sense of style combined with surprising twists that will make the collection look and feel special. Derek Lam 10 Crosby elevates the experience of what is considered to be affordable fashion by capitalizing on the strengths of the main collection while adding a distinctive downtown element.