Jérôme’s debut accessories collection, Roots de Luxe, launched in 2002 to instant critical acclaim. Small yet perfectly formed, the understated yet elegant handbags immediately found a fan base amongst the stylish, young girls of Paris, and the Jérôme Dreyfuss brand was officially launched. Fast-forward eleven years and Jérôme Dreyfuss has cemented his reputation as the go to designer for chic, understated accessories with innovative, heart-warming twists. His bags are designed to 'perfectly match’ your lifestyle... and are instantly recognisable for their exquisite craftsmanship, generous volumes and clever design details, including multiple straps to allow carrying by hand or over the shoulder, removable wallets, key rings and mini-flashlights to help you find your keys. Jérôme prides himself on working with the world’s finest materials – butter soft calfskin, lambskin, goatskin or reptile skin – to create bags that are adored by women of all ages across the globe. He christens each bag a male name as a reflection of his own personality and the brand’s friendly, down to earth appeal. “I’m the kind of guy who is always making jokes at the office,” Jérôme explains. “I like to laugh, and naming each bag is an extension of my humour.” After all, who could resist the charms of ‘Billy’? Be apart from ‘Edouard’, or fail to be driven wild by ‘Momo’…?