The Snyder sisters grew up in Jacksonville, Florida, where they used their cardiologist father's medical tools to teach themselves how to make jewelry while in middle school. Once the two reunited in New York after their college years, they went back to their childhood hobby and created a capsule jewelry collection for Danielle's non-profit L.W.A.L.A. (Live With A Lifelong Ambition), which fundraised for grass-roots initiatives in Africa. Seemingly overnight, the two built their jewelry passion into a mega-successful brand. Since its inception in 2008, DANNIJO has advocated creating sustainable economic opportunity for women in underdeveloped areas of the world. All DANNIJO.com packaging is handmade in Rwanda as part of their women's empowerment initiative in partnership with Indego Africa. 

The sisters are passionate about creating a multidimensional brand that evolves to the needs of their customers; DANNIJO was among the first to launch fashion casing for iPhones and iPads and has been at the forefront of the social media/digital movement.